Animated Explainer Video Production
A common reason for an animated explainer video to fail in its effectiveness is excessive length. Writing a concise, to-the-point video script requires real discipline. It is vital to avoid the tendency to ramble.
An explainer video that runs needlessly over-length by paraphrasing and repeating itself will very likely lose its audience.
This animated video for AARP has been cut down to 41 seconds from an original voice-over recording of 1½ minutes. The result is a very clear, simple message that is easily taken on board by the viewer.