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Red Slider Films is very excited by this latest 60 second video for Health Local. It is an excellent example of our 3D/2D approach to web video production. Health Local is the largest online directory of Canadian health professionals and offers health professionals powerful tools for promoting their services in their communities. Our process began with an initial discussion about the vital services Health Local offers its users and the challenges involved in making this service known to the broadest possible audience. It was unanimously agreed that what was needed was an engaging animated spokesperson who could carry the message to a wide spectrum of potential clients.
Dr Health-Local was the solution. To put forward a simple, straightforward and dynamic delivery, Dr Health Local is a fully animated 3D character, rendered as hand drawn flat shaded 2D. This treatment delivers a full lifelike performance while retaining the charm of handmade animation.
The very talented Andrew Randall provided the voice of Dr Health Local and the result is a thoroughly charming and compelling brand character. In addition, the video also employs the use of highly effective animated support graphics, both 2D and 3D, which Dr Health Local interacts with to underline and reinforce the marketing message.
A quick 30 second piece announcing the addition of “Men’s and Women’s Ski Half Pipe” to the 2014 Winter Olympic Games in Sochi, Russia.
For this video, we used a simple colored line character on a gradient background. The character is fully animated and lip synced as he delivers his brief message with the aid of an animated white-board.
Adding Production Value to a web video can be as simple as using character animation in place of static slides, or using character lip sync instead of voice over monologue. These simple considerations have an enormous impact on the effectiveness of the video.
We just delivered a really fun little web video to a client in Chicago who have an STD Screening web business. I was particularly excited about this job, not so much on account of the subject matter but because it offered the opportunity to illustrate something I’ve been saying for a while now.
Web videos need more Production Value.
It is a given that videos communicate their message better and capture an audience’s attention much more effectively when they are intelligently written and properly animated. A web video that incorporates a few simple additions like character performance, lip sync and 3D depth, will hold the attention of its audience and communicate the client’s message far better than the usual flat, static stuff we’ve been seeing up until now.
A web video that conveys its message directly from the character will outperform a static slide show video every time.
Adding production value to a web video doesn’t cost extra – it simply involves working with artists who actually know their craft.
Currently, many clients are being sold sub-standard web videos that actually drive customers away. They are told that videos don’t need character animation and if a character speaks and animates, it will be “distracting and disturbing”.
If a video company argues that character animation isn’t an enormous benefit to a web video, it’s because their company isn’t equipped to do it.
A super-effective web video that holds its audience and communicates its message in a compelling way doesn’t have to cost any more than the usual flat static type. The reason we’re not seeing better production value in web videos is not cost related at all, but rather, a lack of expertise on the part of the people making them.
It is commonly held that clients must choose between QUICK, INEXPENSIVE, and QUALITY when commissioning a video.
Red Slider Films would beg to differ.
We were recently approached by a client who had an extremely tight schedule, very limited funds and needed a bright, attractive video that got their message out to the world clearly and concisely.
We were able to meet all of these conditions on our first pass. On time and looking sharp!
Contact us to get a free consultation and find out how we can bring your message to life!
Speak to Tracey on 1 (800) 610-5405