CLEO at HP Discover 2012

We’ve been working with Hewlett-Packard and Symantec for many months now to provide them with cool animated videos – and it’s always interesting to know how our videos are put to use.

Yesterday was the opening of HP Discover 2012 in Las Vegas, where the star of our video series for HP and Symantec “Cleo and the Force Unseen” is featured. The series was created to demonstrate the partnership between the two behemoth companies, and how they work together to provide easy solutions to mega-problems in the IT realm. After all, as HP President and CEO Meg Whitman pointed out in her keynote speech this year – partnerships are in their DNA.

It also seems as though animation is in HP’s DNA, as Jeffrey Katzenberg, Director, Co-Founder, and CEO of Dreamworks Animation was a guest speaker at HP Discover 2012. Mr. Katzenberg spoke about the strong technology collaboration between HP and Dreamworks, something that we can relate to at Red Slider Films (on a slightly smaller scale – ha).

So what else does Cleo do at HP and Symantec events other than star in her own video series? Well, you can’t really be considered a ‘star’ until you’ve been carved into a larger than life ice statue – something that she got to experience during the Symantec Vision 2011 conference in Barcelona, Spain. Cleo’s even been brought to life (thanks to the help of an actress) at an HP webOS event in San Francisco this past February.

So what’s next for Cleo? How can she top the events she’s already taken part in? We’ve been sworn to secrecy, but we can assure you…it’ll be worth the wait.

Making Inexpensive Animated Videos That Look Great

Inexpensive animated videos need not look cheap.

A low budget animated video does not have to be a low quality animated video. Most video production companies get by selling poorly produced videos thrown together by inexperienced staff or even overseas outsourcers. The results are invariably substandard and an embarrassment for the client.

A mediocre video reflects badly on the client company.

Our clients get the production value of commercial quality video that makes their message stand out in the marketplace, yet our budgets are often less than our competition.

Our videos make our clients and their message look good!

At Red Slider Films we draw upon the vast experience of our group to produce exceptional quality videos for far less than our competition. We do not support a staff of untrained workers to make our product. Our group is made up of only highly experienced professionals.

Contact us to get a free consultation and find out how we can bring your message to life!

Speak to Tracey on 1 (800) 610-5405

Making an Effective Animated Explainer Video

I was asked recently to quantify what makes our explainer videos effective.

In fact, two essential things have to work together to make a video work.

The most important thing is for the video to capture the viewer and make them want to watch. People naturally gravitate towards narrative. We like to be told a story, so a message imparted in an interesting way is going to be much more engaging.

Secondly, the information must be presented concisely. Ambiguity and redundancy will disengage the viewer and result in them clicking off of the video part way through. Most explainer videos aren’t watched past the halfway point.

Videomakers who do not observe these fundamental disciplines fail because the viewer abandons it part way in or simply does not grasp the message.

We at Red Slider Films are passionate about what we do and take pride in delivering a superior product. Call us today to see how we can help you promote your message through the use of a professionally hand crafted video!

Speak to Tracey on   1 (800) 610-5405