2 1/2 D
In 2 1/2 D
60 second video for Health Local
On 20, Jan 2014 | In 2 1/2 D | By Stephen Weston
Red Slider Films is very excited by this latest 60 second video for Health Local. It is an excellent example of our 3D/2D approach to web video production. Health Local is the largest online directory of Canadian health professionals and offers health professionals powerful tools for promoting their services in their communities. Our process began with an initial discussion about the vital services Health Local offers its users and the challenges involved in making this service known to the broadest possible audience. It was unanimously agreed that what was needed was an engaging animated spokesperson who could carry the message to a wide spectrum of potential clients.
Dr Health-Local was the solution. To put forward a simple, straightforward and dynamic delivery, Dr Health Local is a fully animated 3D character, rendered as hand drawn flat shaded 2D. This treatment delivers a full lifelike performance while retaining the charm of handmade animation.
The very talented Andrew Randall provided the voice of Dr Health Local and the result is a thoroughly charming and compelling brand character. In addition, the video also employs the use of highly effective animated support graphics, both 2D and 3D, which Dr Health Local interacts with to underline and reinforce the marketing message.